Shaken & Stirred - Influential Brand Profiling and Positioning

See who made the DMA Awards shortlist – Best Use of Email Marketing – Kitcatt Nohr, MBNA, RAPP, Proximity London, LIDA

The DMA Awards shortlist is out. We take a look this time at Best Use of Email Marketing

It’s exciting, it’s adrenaline-fuelled and it’s almost over. DMA Awards judging week ends today when our head judges pick the Grand Prix winner.

You’ll have to wait until Awards night in December to hear who the winners are but the DMA Awards shortlist is out.

OgilvyOne is out in the lead with 23 nominations, and three agencies share second place with 14 nominations each – MRM Meteorite, Wunderman and Proximity. We’ve also got a grand total of 57 agencies and brands in contention for 37 Golds and the Grand Prix.

Huge congratulations to everyone who made the shortlist. Having listened in on some of the heated debates between our judges as more than 350 senior marketers worked through a record 540 entries, I know first-hand what a fantastic achievement this is.

We take a look at the Best Use of Email Marketing nominations …

‘Supersavvyme Email Programme’ – Proximity London

‘F**k the firewall’ – LIDA

‘Personalised Lending Video’ – RAPP

‘MBNA Email Triggers’ – MBNA

‘How we proved the value of sticking with Sky.’ – Kitcatt Nohr