Shaken & Stirred - Influential Brand Profiling and Positioning

“Have not had a sausage this satisfying in a long time” Thanks – debbie&andrew’s

I have just got info about debbie&andrew’s autumn campaign.

They say …Tweet to Eat – Sausage sandwich shop – Londoners pay in tweets not cash / debbie&andrew’s Experiential : debbie&andrew’s autumn campaign off to a frying start.   We believe the success of our ‘Tweet to Eat’ was due to the unique combination of the twitter campaign,  the pop up nature of the experiential activity and the sampling.

Tweet to Eat’: MD of debbie&andrew’s, Ian Bagnall, uses Twitter to call on businesses to get behind British pork and support British farming, at the launch of the country’s first ‘tweet to eat’ sausage sandwich kitchen, marking the launch of British Sausage Week

We brought a ‘Taste of the Country’ to the centre of London for one day only with a pop up stand surrounded by hay bales, tractors and even pigs! It was a big marketing push that combined tweeting and eating in order to engage with customers. Over 2000 sausages were sampled and we had 70 000 shares of the #ideserveasausage on the day. The likes on our newly launched Facebook increased 300% and our Twitter likes increased by 50%.

Our sausages are on sizzling form with the Perfect Cumberland Pork Sausage being a joint winner of the current British Sausage Week ‘Best Branded Traditional Sausage’ Gold Award and our Perfect Pork Sausage winning The Grocer New Product Award in the Meal Centre Category.

Hotcow @Hotcow devised and executed the creative concept for the first tweet to eat sausage sandwich shop to raise awareness of the brand during British sausage week. We had a huge response to the campaign with over 2000 sausages being given away at Finsbury square. The shop was designed to give a country feel within a city environment.

debbie&andrew’s is also currently nominated for the Sainsbury’s Food & Drink Award, the Quality Food Awards and the Free From Peoples Choice Award.