Shaken & Stirred - Influential Brand Profiling and Positioning

In-store promotional campaign / ‘Unwrap Joy’ with Cadbury and RPM

Marketing agency, RPM has developed an in-store promotional campaign for Cadbury to encourage supermarket shoppers to ‘Unwrap Joy’ this Christmas.

The agency has created the concept which will run exclusively in 36 Tesco stores throughout the UK, to support the Cadbury Christmas campaign this festive season.

In-store consumers will be able to unwrap joy with a free sample of Cadbury, and any shoppers who spend £1 or more on the Cadbury chocolate range will be rewarded with a gift wrapping pack and ribbon personalised in store with a name of their choice to use at Christmas, so they too can facilitate the unwrapping of joy for friends and family.

The campaign which launches this week will run from Thursday to Sunday across 5 weeks and end on 14th December.

Dom Robertson, Managing Director at RPM said: “Cadbury is all about spreading joy, so this activation really helps bring that to life and ensures that the brand will be front of mind during the festive season.”