Shaken & Stirred - Influential Brand Profiling and Positioning

National homeless charity Crisis launches new ethical t-shirt range

Alongside the various men’s and women’s t-shirt designs will be tote bags and hoodies for sale at

Today, the national homeless charity Crisis @crisis_uk has announced it has produced a new range of stylish t-shirts for men and women to support vulnerable people across the UK.

The sustainable fashion range, created in time for Christmas, includes designs that have been produced by Crisis members who have experienced homelessness themselves; Crisis’ No One Turned Away campaign logo t-shirts; and additionally, shoppers can design-their-own t-shirts, whether they want to personalise themselves or purchase as a gift for a friend.

The collection has been created with award-winning eco-fashion brand Rapanui; all items are produced using certified 100% organic cotton, made in a Fair Wear Foundation Audited factory and hand finished in the UK. They are so ethically sourced that production can be traced back to the very camels that transported the cotton. Priced at £19, all proceeds from sales will go towards the charity’s work to end homelessness through housing, health, education and employment services for thousands of people across the UK.

Jon Sparkes, Chief Executive of Crisis, said: “Many of the homeless people who take Crisis classes and courses are incredibly talented artists. That shines through in their t-shirt designs which are now on sale to the public.

“Perhaps my favourite t-shirt of the lot quotes George Eliot, saying: ‘It is never too late to be what you might have been.’

That’s what Crisis is all about. Sales of these t-shirts will fund arts classes, CV writing workshops, Shakespeare performances, maths classes and much more – everything that people need to rebuild their lives and leave homelessness behind for good.”

Homelessness has risen substantially in recent years; rough sleeping across England has increased by 36% over three years, while in London the situation is yet more bleak with a 64% increase in the same period.

Alongside the various men’s and women’s t-shirt designs will be tote bags and hoodies for sale at


Rapanui makes clothing from sustainable resources to create on-trend sustainable High Street fashion.

All Crisis Collection designs are made from organic cotton and bamboo in a wind powered factory in southern India, and shipped rather than flown to the UK.

The Crisis Collection was created using water based inks and heat given off by the print dryers in the factory is re-circulated to heat the Rapanui factory.

All sourced materials in this collection are made in ethically accredited factories that are powered by renewable energy.

Rapanui was founded by surfing brothers Mart and Rob Drake-Knight aged 21 and 23 respectively in 2008.

All products are 100% traceable via interactive supply chain maps on Rapanui’s website

Rapanui is passionate about social impact and works in the local community to help change disadvantaged young people’s lives on the Isle of Wight

Contacts: Rob Drake Knight | Co-Founder | Rapanui | 01983 409790 | 07762 410094 |