Shaken & Stirred - Influential Brand Profiling and Positioning

“Even if you hate cute, we defy you not to smile” / McVitie’s: Christmas Choir


McVitie’s Victoria rolls out first Christmas ad for 32 years. McVitie’s amused us earlier in the year with its “Sweet” campaign featuring ridiculously cute animals.
But this Christmas effort for its Victoria selection from Grey London goes one step further, making us LOL not just at cats, but a puppy, piglet, hedgehog, duck and kitten emerging from a cookie tin.

There’s even a baby narwhal swimming in the Christmas punchbowl. What’s more, they’re all “singing” in a kind of bizarre animal choir, to the1980s hit “Only You” by Yazoo. Even if you hate cute, we defy you not to smile.