TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

‘Lucy’ M&S Video : I predict ‘viral’ slow burner for this ‘Womens’ Lingerie Buying Guide’

❄ M&S Christmas 2014 say … Get the right lingerie for the women in your life. Get confident this festive season with our fabulous lingerie range:

Watch the video.


This is the only lingerie buying guide you will ever need. This is Lucy; she is going to help me to help you to get it right. Follow this guide and she will feel more than magnificent.

Our first step is her size. Her bra size is essential. When trying to find her size, you need to think on your feet. Lucy will show you where to find it. Lucy, they can find it in your drawers.

Find a bra she wears a lot. Then you find the size. Like most things in life it’s just knowing where to look. Now keep these details safe getting the wrong size means you have fallen at the first hurdle and this could be utterly disastrous.

But think positively. This won’t happen…

Step 2 – think about the material. Think how heavenly it feels to get into a freshly made bed, and surround yourself in beautiful, crisp linen. That feeling of pure luxury as it touches you for the first time.

To find out what material makes her feel incredible ask her over a little pillow talk.

Step 3 it’s all about shape and support. This, is an area most ‘boys’ don’t normally think about. Support equals Comfort, Comfort equals Confidence. Think about how it feels to immerse yourself in a hot tub. Support and comfort. The same feeling she has when she’s in perfectly fitted lingerie.

And finally styles. If she is a chic and sophisticated dresser look to our Autograph range If she’s young at heart, fun and flirty  then check out Limited for the latest fashion looks So that’s it, this is as far as we can guide you Over to you. Visit marksandspencer.com for sizes up to a G Cup.

Christmas is better with Magic and Sparkle.

Subscribe to see our latest videos: https://www.youtube.com/channel/UCi86…