Shaken & Stirred - Influential Brand Profiling and Positioning

Hey, Coca-Cola, is this the right way to sell milk?

Fairlife Milk A Little Too…Milky

Fairlife’s new milk adverts are unoriginal & tediously . There is what’s pretty overtly wrong with this and then there’s the underlying symbolism, which is even more disturbing. You don’t need to be a radical feminist to see some pretty shocking commodification and objectification of ladies going on in this ad, which is only one in a series. Not to mention that one of the models is now suing.