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What it takes to keep up with web design in 2015: the year of the consumer

by on January 22, 2015 in Advertising, Apps, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile Marketing, Pinterest, Social Media, Twitter

Web Design in 2015: the year of the Consumer

The Internet is a constantly evolving; its changes affect how businesses should interact with consumers on the web. The social media boom, for example, mandated that companies use social networks to more effectively engage people online.

For a clearer depiction of how the Internet is changing right now — and how companies should adapt — this article will explore the changes that are being wrought by web design in 2015: the year of the consumer.

To learn more about how to enhance one’s business on the web… Contact the Creative Spark team.

Web design in 2015: the year of the consumer?

That is right. This year, companies are seeing a dramatic change in how they have to design their websites. In order to gain any serious business benefits from a website, one must engage in web design strategies that adapt to consumer requirements. Here is why:

A website is more important to the sales process than a great sales team

According to Forbes, about 60% of the sales process is completed by the time a consumer directly interacts with a company; most of this happens online. A website is a critical part of the online sales process; as such, it must be designed to meet consumers’ needs.

Without a good website, potential sales leads will go elsewhere

Consumers have certain expectations when they are browsing the web. If these expectations are not met, then they will leave a website and look elsewhere for what they want.

People need to be engaged in order to keep them on a website

Even if a website can keep a consumer there for more than a few moments, this does not guarantee engagement. One must keep visitors engaged on a website long enough to understand the value of a company’s products and brand.

What it takes to keep up with web design in 2015: the year of the consumer

A more relevant SEO focus

A high traffic volume is no longer sufficient. Getting the most out of one’s website design starts with the type of people that are attracted. This starts with a more focused SEO approach. Instead of targeting the most popular keywords, the website should be optimised to rank high on searches most relevant to one’s business.

Better content

Content is key for keeping visitors engaged on a website. This is because it provides the following benefits:

  • It positions a company as an expert and industry leader
  • It makes companies seem more human
  • Boosts SEO results
  • It helps to solve people’s problems

In some cases, one will have to update their web design to incorporate content channels such a blogs.

A better web design

In addition to adding features to a website to keep people engaged, one must also enhance the website itself with a more consumer focused webs design. This means redesigning websites with the following specific considerations in mind:

Faster web design

With everything from laptops to smartwatches able to deliver internet-based data in an instant, people don’t just expect fast websites. They demand them. As such, it is up to one’s web design team to ensure that pages on their website can be loaded quickly.

eCommerce web design

Many people prefer to shop online. If one company’s website doesn’t offer online shopping solutions, then they will go elsewhere.

A more intuitive web design

As far as consumers are concerned, a confusing website is a bad website. If someone cannot figure out how to navigate a website, they will leave, so intuitiveness must be a factor in one’s web design.

To learn more about how to enhance one’s business on the web...

Contact the Creative Spark team.



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