Shaken & Stirred - Influential Brand Profiling and Positioning

50 Shades PR piggybacking stories – Marmite, Britain’s favourite yeasty spread has launched a body paint


Ever fancied covering yourself in brown yeasty spread? Well you’re in luck! Marmite, Britain’s favourite yeasty spread has launched a body paint.

Apparently sex store and stockist of the edible product, Harmony, has been overwhelmed with requests from customers looking to get their hands on the unusual delicacy.

Even amongst the current sea of 50 Shades PR piggybacking stories, the news of the unusual product launch was still picked up in The Metro and The Telegraph. The spread is unfortunately (for some) not available to buy until next year but the announcement provided a nice talking point for Marmite around Valentines Day.