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Just released : Important ‘consumer behaviour at Christmas’ research : Online Spend – 30% do most or all of their Christmas Shopping online

by on February 4, 2015 in Latest News, Lead Article, Nuggets, Research, Retail News

Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers  summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers

This year, it is definitely a slightly more positive picture: –

•An increase in spend on presents and cards
•A slightly wider circle of giving
•A small but growing proportion choosing a Christmas vacation

This has not yet noticeably changed how the nation feels about Christmas in general. Whether further recovery does begin to shift that needle remains to be seen in next year’s study.

Please contact us on 01494 618480 or via e-mail at if you would like a free copy of this new reserch – or to discuss how these results might be adapted for the themes and issues in your company or organisation.

From time to time, insight engineers collect and publish data which we feel may be of interest to our clients and prospects. Here are the latest offerings. Please feel free to download them and comment if you found them interesting!

Healthy Eating 2014 update on our July 2011 paper

The Ghost of Christmas Past – A look back at Christmas 2013 through the eyes of the UK consumer – February 2014

Market Maturity – Understanding Momentum and Choice A useful frame for offer development – September 2013

Blame, Trust, and Fairness in the UK Financial Services Industry Updated data for 2013

The London 2012 Olympics and Paralympics How the public felt, and what they did before, during, and after the Games – September 2012

Here in my Car Automotive topics – October 2011

Saints and Sinners in the UK Supermarket Sector A follow up to our Healthy Eating paper – July 2011

Healthy Eating Do we care what we eat? Do we listen to government advice? – July 2011

Green. The New Black? A look at a number of green and environmental issues – April 2011

Blame, Trust, and Fairness in the UK Financial Services Industry In the fallout from the financial crises, who do we blame, and more importantly who are we still prepared to trust? – March 2011


Christmas image by Shutterstock

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