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Movers and Groovers : Neil Miller joins POSSIBLE as UK CEO

by on February 13, 2015 in Best advertising story, Business, Lead Article, Movers & Groovers


POSSIBLE appoints Neil Miller as UK CEO, one of the UK’s digital agency founding fathers

Digital agency @POSSIBLE today announced the appointment of Neil Miller as UK CEO.  Miller will be responsible for driving strategic UK growth and managing all operations in London.

“As the business enters a new stage of maturity, Neil is perfectly placed to steer the agency towards further expansion, bringing strategic direction and deep industry expertise built on years of senior leadership across multiple leading digital agencies. This is a natural progression for a global agency to bring on board such a well regarded industry leader to take the business forward, build our strengths and deliver growth,” said EMEA CEO, Darin Brown.

As a joint founder of one of the UK’s first ever digital shops, DNA, which was acquired by Razorfish to become its UK agency in 2005, Miller brings over 20 years of leadership expertise. Neil was instrumental in building DNA into a full service leading UK digital agency and carefully guiding it through the purchase by Razorfish.

This experience is coupled with expansive industry knowledge built from spearheading the development of digital agency practice in the  mid nineties to helping lead the UK office of Razorfish as CEO for five years after its acquisition, building it up to become one of the UK’s biggest digital specialists. In 2010, Miller jointly set up WPP marketing technology company Fabric, where he has been driving its strategic direction over the last five years, servicing some of the world’s biggest businesses from GSK to Colgate Palmolive, across 25 markets.

Justin Cooke, whose role transitions to Founder, commented: “the UK office has gone from strength to strength in the last few years and this is a pivotal time for London. We are thrilled that we were able to attract such strong talent as Neil and I look forward to working alongside him as I focus on further developing our business development plans and technology-led digital offering that is seeing such success amongst our leading portfolio of clients.”

Neil adds: “POSSIBLE is on a mission to create world class work for famous brands backed up with data to deliver measurable results that make a real difference and its success has led to leading global brands such as Shell and Canon gravitating towards the agency. It’s an exciting time to be joining POSSIBLE at this key stage in its development. With top talent and impressive credentials, I look forward to raising the profile of the agency and working side-by-side with the senior management team to help deliver its long term growth plans.”

Miller brings with him award-winning and extensive client experience having led teams working with leading brands from Audi and O2 to Oxfam and McDonald’s. Miller joined the agency on 9th February and is based in POSSIBLE’s London office in Hatton Garden.

 

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