Of course, this memo, only ever intended to wing its way into the inboxes of journalists, is some spot-on piggybacking PR ahead of the filthy film’s launch in time for Valentine’s Day.
According to the Guardian – thanks for tweeting with this Keith Lewis off of Zurich Insurance! – staff are being urged to read the erotic novel or watch the film so they can ‘familiarise themselves’ with the story. Copies of the book will be delivered to each store and can be lent to staff on a one-week basis’.
The memo reads:
As the UK’s leading DIY store we stock many of the products featured in this notable scene and then used later in the film.
When the book was released in 2012 DIY and hardware stores in the UK and US reported increased demand of certain products and queries from customers as they tried to recreate their own Fifty Shades experiences. We need to be prepared for the same effect when the film is released this month.
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