If you’re doing your inbound marketing right, you’ll be converting your website’s visitors into leads as they hurry to download your latest content offer giving them the information they need to solve an issue.
How to convert a B2B lead into a sale http://t.co/Jjwc4HB7FY #marketing #inbound #businessgrowth pic.twitter.com/5lbgob4ocV
— Andrew Shaw (@GrowB2BServices) March 22, 2015
But once you’ve got their contact data, what next? B2B lead generation campaigns aren’t worth the time and money to implement if you don’t have a process for nurturing and converting each prospect. If you’re struggling to turn those hard-won leads into sales, read on for some tips on how to improve your B2B lead conversion rate.