Shaken & Stirred - Influential Brand Profiling and Positioning

Should the Top Gear Festival in Sydney go ahead with the departure of Clarkson?

The BBC has said it is “working through the implications” for the Top Gear Festival due to take place in Sydney next month following the sacking overnight of the show’s presenter Jeremy Clarkson.

The controversial Top Gear frontman was told by his employers that his contract would not be renewed following his attack on BBC producer Oisin Tymon which left him bleeding and seeking hospital treatment.

Clarkson and fellow Top Gear presenters Richard Hammond and James May were due in Australia next month for the Top Gear Festival which takes place at Eastern Creek on April 18 and 19. The event is run by the BBC and Brand Events.

Organisers have been heavily promoting the event by proclaiming the trio will be “together for the first time” in Australia.