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Food delivery from the premium restaurants sector – 2 very fresh news stories

by on April 23, 2015 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Retail, Retail News

1  The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service.

The best funded is the U.K.’s Deliveroo, which earlier this year raised a $25 million Series B round led by Accel Partners — money it pegged for European expansion. Today the London-headquartered startup is making good on that promise, launching the service in Paris andBerlin, following a quiet launch in Dublin earlier this week.

2  JUST EAT today announces the appointment of Barnaby Dawe as Chief Marketing Officer.

Barnaby brings with him a wealth of experience, having spent over 15 years leading the marketing strategies for some of the UK’s most exciting and iconic brands, including Sky, Channel 4, Heart FM, The Sun and The Times newspapers. Prior to JUST EAT, Barnaby was Chief Marketing Officer at HarperCollins Publishers and has been consulting a range of retail and e-commerce brands to drive growth through marketing, brand and digital strategies.

The premium take-out space in Europe continues to heat up as a number of startups target parts of the market that Just Eat, Foodpanda and Delivery Hero aren’t yet catering for. Namely, food delivery from premium restaurants that don’t traditionally offer a take-out and delivery service.

The best funded is the U.K.’s Deliveroo, which earlier this year raised a $25 million Series B round led by Accel Partners — money it pegged for European expansion. Today the London-headquartered startup is making good on that promise, launching the service in Paris and Berlin, following a quiet launch in Dublin earlier this week.

“Berlin and Paris have the combination of elements we look for in new markets — high population density, affluence and quality restaurants — and were natural choices for our first international launches,” says Deliveroo CEO and co-founder William Shu. “In addition, they are large capital cities that serve as a logical beachhead for further expansion.”

That logic seems sound, but also comes into sharp focus when we factor in recent moves by Rocket Internet in the premium restaurant delivery space.

Just last week the German ‘startup factory’ and e-commerce behemoth disclosed that it had invested in Take Eat Easy, which is active in Belgium and France, and then subsequently announced that it had acquired Germany’s Volo, which recently expanded to Berlin.

 

JUST EAT today announces the appointment of Barnaby Dawe as Chief Marketing Officer.

Barnaby brings with him a wealth of experience, having spent over 15 years leading the marketing strategies for some of the UK’s most exciting and iconic brands, including Sky, Channel 4, Heart FM, The Sun and The Times newspapers.

Prior to JUST EAT, Barnaby was Chief Marketing Officer at HarperCollins Publishers and has been consulting a range of retail and e-commerce brands to drive growth through marketing, brand and digital strategies.

Barnaby will be part of JUST EAT’s Executive Team and will lead on Group marketing activities. He will start in his new role at the end of April.

David Buttress, CEO of JUST EAT, commented: “We are delighted to welcome Barnaby to JUST EAT. Our brand is one of the key pillars of our success, which we are committed to strengthen and evolve with the fast changing pace of the market. Barnaby brings a strong track record of building and developing leading brands and will be a great addition to our leadership team as we continue on our journey to become the top-of-mind destination for takeaway food customers in JUST EAT’s 13 countries.”

Barnaby Dawe said: “I am thrilled to be joining JUST EAT at such an exciting time for the company. JUST EAT has created an iconic brand story in a very short time and they’re at a very interesting point in terms of being both a challenger and leader brand.  I hope to bring experience of leading marketing strategies to help the teams develop and grow.  Above all, they’ve created an energetic and passionate internal culture which has clearly rubbed off on consumers who show equal passion and loyalty to the brand.  I’m really looking forward to being part of David’s Executive Team.”

 

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