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Measuring people’s emotions – Realeyes makes Unilever’s top 50 start-up list

by on June 19, 2015 in Digital Marketing, Events & Awards, Latest News, Lead Article, News you can use, Research, Retail News, Rock 'n Roll, Social Media



A company that measures people’s emotions via standard webcams as they watch video content, has been selected by Unilever as one of the top 50 start-ups in the world.

Emotion measurement co Realeyes makes Unilever’s top 50 start-up list

Realeyes, a company that measures people’s emotions via standard webcams as they watch video content, has been selected by the Unilever Foundry50 as one of the top 50 marketing technology start-ups in the world.

Unilever’s Foundry program has seen the company vet thousands of start-ups in marketing, research and data science since its inception.

Realeyes’ technology is currently used by brands, agencies and media companies to make better decisions across the three key stages of video advertising – testing the creative, planning media spend and analysing the performance.

The final Foundry 50 were chosen by a panel of experts, including Brent Hoberman – serial entrepreneur and co-founder of Founders Forum – Olivier Garel, Head of Unilever Ventures and Marc Mathieu, Senior VP of Global Marketing at Unilever.

“Startups are pioneering the future of marketing effectively and sustainably”, said Head of Unilever Foundry, Jeremy Basset. “As the world’s second largest advertiser, we’re in a position to lead the way and supercharge the transformation of the marketing industry, making it more efficient, which will benefit consumers, brands and entrepreneurs alike.”

Unilever will unveil its Foundry50 during the Innovation Lions event at the Cannes Lions International Festival of Creativity.

 

 

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