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Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

by on July 21, 2015 in CRM, Digital Marketing, Entertainment, Events, Events & Awards, featured item, Lead Article, Uncategorized

Shrek’s Adventure! London chooses Jaywing to bring new attraction to life online

Shrek’s Adventure! London has partnered with marketing specialist, Jaywing, to deliver a mobile-first, fully responsive web platform. The site will help create awareness and support tickets sales for this new Merlin Entertainments attraction, which opened in London on 1st July 2015.

Created in partnership with DreamWorks Animation, Shrek’s Adventure! London is a world first immersive storytelling attraction that plunges children and adults alike into the hilarious world of Shrek, Donkey and their DreamWorks pals. The atmospheric attraction brings the fantastical worlds of DreamWorks and the Kingdom of Far Far Away vividly to life before guests’ eyes.

Theatrically reimagined, the experience combines live action and iconic sets from the Shrek films with captivating storytelling, an amazing 4D bus ride, jaw-dropping special effects and extraordinary DreamWorks animation. Jaywing was tasked with bringing this to life by creating a user experience and design that reflected the story-telling nature of the experience and that showcases some of DreamWorks most loved characters.

Drive ticket sales

Jaywing’s approach put the mobile experience at the heart of the site. The agency has created innovative ways for the content and characters to respond to more sophisticated browsers and devices, supporting the attraction’s objective to drive ticket sales in the run-up to and post launch. Jaywing’s extensive experience in delivering highly converting websites for other Merlin Entertainments attractions has allowed it to develop optimised customer journeys that will convert successfully.

Now that the attraction is open for business, Jaywing will continue to grow and enhance the website and optimise the user experience as the attraction gains popularity.

Helen Bull, General Manager at Shrek’s Adventure! London says: “Shrek is a well-loved family favourite and I am very excited to see so many happy guests at the attraction. Bringing Jaywing on board was key to its successful launch. We are positive that the web platform they delivered will continue to help drive ticket sales and boost exposure for the attraction in the future.”

Brían Taylor, Digital Managing Director, at Jaywing commented: “We have worked with Merlin Entertainments for over eight years now and we’re delighted to have been given the opportunity to work on this new project. By putting the user at the heart, really understanding their behaviours, we’ve designed, built, and implemented a powerful, engaging customer experience that inspires interaction and that really brings the attraction to life.

We built the new Shrek Adventure! London website with mobile users forefront of mind so we can connect on their terms and fuel the brand experience. By marrying this technical expertise with outstanding UX experience, and a whole host of beloved characters, the site we’ve delivered is not just functional – it’s incredibly good fun.”


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