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“A drunken usability experiment” – Austin Knight (UX Designer at HubSpot) at the Conversion Conference in October 2015

by on August 30, 2015 in Business, CRM, Digital Marketing, Ecommerce, Email Marketing, Events, Events & Awards, Latest News, Lead Article, London & South East, Mobile/Tablet, Nuggets, Online Advertising, Online Video, QR Codes, Retail, Search Marketing, Small Business, Social Media, Startups

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.

Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design

Drunk User Testing / UX Insights from a Drunk Guy

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“Hold my beer.” Those three words have preceded some of the greatest moments in history. But who would’ve thought they’d pave the way for an epic user testing session?

In this talk, Austin Knight (UX Designer at HubSpot) will discuss a drunken usability experiment and the unexpected influence that it had on the way that user research is conducted.   Learn about new and unconventional methods for overcoming the struggles and pitfalls of traditional user testing, obtaining true and honest user feedback, and verifying the usability and simplicity of a design.

Discover the resulting impact on bottom-line metrics like conversion rate, retention, engagement, and revenue. Walk away with a list of tools that you can use to conduct similar research and experiments on your own projects. Finally, learn about what it means to have a Culture of UX and gain actionable advice on how you can create it within your own company.

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Learn how to optimize your website and grow your business with:

  • Collecting Meaningful Data for Conversion Optimization Conversion Techniques for the Cross Channel, Multi-Device Buyer
  • Techniques for implementing A/B and multivariate tests that yield results Personalisation
  • One-on-one advice from top conversion experts during live critique session

Moderator:  Stephen Pavlovich, Director, Conversion Factory

 

Speaker:Austin Knight, UX Designer, HubSpot

 

Conversion Conference is a part of…..

http://datadrivenbusiness.co.uk/

No Matter What Kind of Online Marketing You're Doing… Conversion is King! Join these speakers at Conversion Conference…

Posted by Conversion Conference on Wednesday, 26 August 2015

 

Beer graphic by Shutterstock

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