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From Boots to Bytes: Schuh’s approach to data and analytics / Events .. eMetrics Summit

by on August 19, 2015 in Digital Marketing, Ecommerce, Email Marketing, Events, Events & Awards, featured item, Lead Article, Mobile/Tablet, Online Advertising, Online Video, QR Codes, Research, Retail News, Search Marketing

From Boots to Bytes: Schuh’s Approach to Data and Analytics


Schuh is a retailer with numbers running through its veins for both physical retail and ecommerce. Stu provides some practical case studies of how their digital analytics helps them make better business decisions every day.
Starting with a Mobile First imperative and a retail chain of 115, Stu delves into their 360° view of the customer to explain why they are having such trouble with Northern Males. As a retailer rather than a data scientist, Stu is delighted to field questions like, “Have you thought of doing (this or that) with your data?”
Moderator:  Jim Sterne, Founder, eMetrics Summit
Speaker:  Stuart McMillan, Deputy Head of Ecommerce, Schuh Limited

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