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The Work Perk Continues FMCG drive in the UK market, partnering with both Mondelez and Global Functional Drinks

by on September 8, 2015 in Uncategorized

The Work Perk has confirmed two new sampling campaigns with global snack and beverage conglomerate, Mondelez International, as well as with Swiss drinks company Global Functional Drinks.

The Work Perk has been briefed by Mondelez to distribute a huge 215,000 samples of its new delicious belVita Soft Bakes across the UK, targeting 25-35 year olds in the London and South East, Birmingham, Manchester, Liverpool, Newcastle and Leeds. The samples will be delivered to selected consumers in their workplace, where they can enjoy a tasty and convenient breakfast at their desks and provide their feedback on it via a simple online questionnaire.

Global Functional Drinks has also enlisted The Work Perk to execute a highly targeted sampling campaign throughout various workplaces for its new FRESHBE soft drink. The product is geared towards millennials, and The Work Perk will be disseminating the drink amongst a carefully selected audience of 21-30 year olds working within a range of creative industries, including fashion, design and television, across the London area.

Sergey Stepanov, CMO at Global Functional Drinks, comments: “The FRESHBE product is aimed at a young audience of early adopters who like to try new things and set the trends, rather than follow them. Partnering with The Work Perk enables us to tap into this highly desirable demographic, get our product into their hands and obtain honest feedback which informs our marketing strategy moving forwards. The sampling campaign will also have the dual benefit of driving awareness of the product, both by word of mouth as well as recipients sharing details of FRESHBE via their social media channels.”

Hannah Campbell, operations director at The Work Perk, comments:

“A large proportion of our clients operate within the FMCG sector, and we’re incredibly proud to work with a number of global industry-leaders. It’s a competitive market place with new products launching every week, each vying for consumer share of basket, so it’s essential that brands have a detailed understanding of the specific demographic they’re trying to resonate with and what makes them tick.”

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