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U.K.’s best Christmas ads … You need to watch this, amazing & that’s just the bag, love it #MulberryMiracle

by on November 3, 2015 in Advertising, Best advertising story, Business, Lead Article, Retail, Retail News, Rock 'n Roll, Special Issue, Women for Women

As the battle for the U.K.’s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam&Eve/DDB.

This year’s spot for the brand starts with a man giving his girlfriend a Mulberry handbag for Christmas in their new home, where they’re sitting on the floor surrounded by candles and packing boxes.

As she gazes at it in ecstasy, they’re interrupted by visits from some local shepherds, and friends wearing party crowns and bearing gifts.

The scene cleverly evolves into a modern-day version of a Nativity tableau — while the boyfriend nearly breaks the moment with his comment, “It’s just a bag?” It ends with the tagline #Mulberry Miracle.

More Christmas ads – ASDA and Lidl


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