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Movers and Groovers : Adam Gilsenan joins YOC to develop its digital trading agreements

by on December 8, 2015 in Digital Marketing, Latest News, Lead Article, Movers & Groovers, Social Media, Uncategorized

YOC, a leading provider of mobile advertising, has announced the appointment of Adam Gilsenan as Chief Media Consultant.

In a newly created role, Adam will develop client and agency relationships, establish trading agreements and connect YOC to digital trading desks as the company continues to expand its operations in the UK.

Gilsenan is the former Head of Trading at The Mail where he was responsible for dealing in high quality content across the publisher’s group portfolio. He will report in to YOC’s UK Managing Director Mark Wright.

Mark Wright commented:

“We are very excited to have Adam on-board to help develop our premium inventory trading solution. YOC has been experiencing tremendous growth in revenues and reputation in mobile advertising across Europe.

Adam’s wealth of experience, reputation and commitment to delivering the best commercial opportunities for clients and agencies made him the perfect fit for the role.

Adam Gilsenan added:

“I am thrilled to be joining YOC at a very exciting time and continue my passion for ad trading with a dynamic team here at YOC. Using our network of premium publisher inventory we are offering clients incredible targeting and insight with the addition of a programmatic trading solution to meet their needs. ”

Adam has a wealth of experience in working with digital trading desks and agency sales, having held senior roles at The Mail and The Independent.

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