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The ‘once again’ very social Hospitality & Catering News

by on January 25, 2016 in Events & Awards, Latest News, Lead Article, News you can use, Northern England, Social Media, Tech

As regular readers will know we occasionally post news from and feature the B2B website Hospitality & Catering News, last year for example we were particularly impressed with their ‘Social Media Crusade’.

We follow Hospitality & Catering News on Twitter and Facebook and today saw that both have been ‘taken over’ by Electrolux Professional with their sponsorship of said social media and a chef/restaurant festival called Obsession 16.

Seems that Michelin-starred chefs from all over the planet are coming together to celebrate fine dining over a two and a half week period at a hotel/restaurant in Blackburn, Lancashire called Northcote. Lucky all that are attending!

What grabbed our attention besides the amazing food photography at the event (take a look) is the level of creative achieved in B2B media by Electrolux in the ‘take over’.  We suspect it has been done by a specialist creative agency but none the less looks more B2C so well done all!

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