TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

All pregnant women to be handed £3,000 for personal midwives

  • Midwives and doctors to help women make personal plan and access cash
  • Overhaul to encourage women to have children at home or in smaller units
  • Advised in review after Morecambe Bay mother and baby death scandal
  • Review, published today, also admits smaller maternity units may close

All pregnant women will be provided with maternity budgets of £3,000 to pay for personal midwives and home births.

They may also put the money towards a private birthing suite – supervised by midwives – with hypnotherapy to control the pain.

Mothers-to-be will not be handed the money directly but midwives and doctors will help them draw up a maternity plan setting out exactly how it will be spent.

Read MORE >>>

Graphic by Shutterstock