[Download] … Cadbury reaches 65% CTR rate and 33% conversion rate with a personalized video integrated campaign
by Will Corry on February 26, 2016 in Advertising, Business, Digital Marketing, Latest News, Lead Article, Nuggets, Retail, Retail News, Rock 'n Roll, Social Media
Cadbury reaches 65% CTR rate and 33% conversion rate with a Personalized Video integrated campaign
Who: Cadbury is one of the world’s largest chocolate producers and is a household name all over the world. Based in the UK, Cadbury’s chocolate and other confectionery products are sold worldwide. Problem: To create brand awareness while simultaneously introducing Cadbury’s new chocolate collection in an innovative way.
The Question: How should the company engage with vast audiences without having any data on customers?
The Solution: Cadbury adopted an approach that utilized the Facebook profiles of their customers as a source of data.
The Question: How to gradually build excitement based around the introduction of a new chocolate collection?
The Solution: Utilizing a personalized video campaign, Cadbury engagement with customers was a tremendous success. 90% of viewers watched their personalized video to the end and was shared via social media millions of times.
To find out exactly how, download this free case study.
Tags: #videos, Cadbury, CTR rate, downloads, free case study., personalized video campaign, personalized video integrated campaign Print article