Who: Cadbury is one of the world’s largest chocolate producers and is a household name all over the world. Based in the UK, Cadbury’s chocolate and other confectionery products are sold worldwide. Problem: To create brand awareness while simultaneously introducing Cadbury’s new chocolate collection in an innovative way.
The Question: How should the company engage with vast audiences without having any data on customers?
The Solution: Cadbury adopted an approach that utilized the Facebook profiles of their customers as a source of data.
The Question: How to gradually build excitement based around the introduction of a new chocolate collection?
The Solution: Utilizing a personalized video campaign, Cadbury engagement with customers was a tremendous success. 90% of viewers watched their personalized video to the end and was shared via social media millions of times.
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