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Shortlist announced for World Media Awards 2016 – the first global awards to celebrate international content-driven advertising

by on February 18, 2016 in Advertising, Best advertising story, Digital Marketing, Events, Events & Awards, Latest News, Lead Article, Media, PR

The World Media Group, a strategic alliance of leading international publishers, can today reveal the shortlist for its World Media Awards from amongst the many entries that poured in from agencies and brands across the world, including Australia, Canada, China, Egypt, France, Germany, the Netherlands, Spain, the UAE and the UK.


The World Media Group launched these awards having identified a gap in the industry, and that it is time to pay tribute to the best international, content-driven communication strategies.

“Our jury of twenty-two independent, international industry experts was blown away by the quality and innovation that they saw in this year’s entries.

Cross-border content campaigns have a high level of complexity, but the shortlisted entries demonstrate how great planning and creativity can create results that transcend geographical boundaries,” says Alex Altman, Managing Director At MEC Global Solutions & Co-Head Judge Of The World Media Awards.

This is the inaugural year for the World Media Awards and, given the success and high caliber of entries from brands across seven categories, such as Deutsche Bank, Landrover, Microsoft, and Airbnb, Diesel, they intend to run the awards again next year.

The shortlist:

Automotive

Brand     Agency

  • Bentley, PHD International
  • Landrover, MEC MENA
  • Lexus, ZenithOptimedia International
  • Renault, Omnicom Media Group

Corporate Brand Promotion

  • AXA, National Geographic Creative
  • EY, EI Agency
  • Sensodyne, PHD International
  • Shell, Mediacom Worldwide

Financial Services

  • Deutsche Bank, EI Agency
  • HSBC, Mindshare Worldwide
  • UBS, Starcom Mediavest Group
  • Visa, OMD China


Foreign Direct Investment & Economic Development Promotion

  • ConnectIreland, ConnectIreland
  • IDA Ireland, ZenithOptimedia International

Luxury Brands

  • Diesel, Mindshare Worldwide
  • Mr Porter, Havas Media International
  • Pernod Ricard, Vizeum Global

Technology & Telecoms

  • Deutsche Telekom AG, MediaCom
  • Microsoft Corporation, National Geographic Creative
  • Netflix, MEC Global Solutions
  • Vodafone GmbH, MEC GmbH (2 campaigns shortlisted)

Travel & Tourism

  • Airbnb, Starcom Mediavest Group
  • Hilton , Omnicom Media Group    
  • London & Partners, Brooklyn Brothers   
  • Marriott Courtyard Hotels, MEC Global Solutions         

The Grand Prix will be selected by the jury from amongst the category winners and announced on the night at the exclusive World Media Awards Reception, which will take place on the evening of Wednesday 16th March at The Ham Yard Hotel in Soho, London.  Attendance is by invitation only.  The invitation list will comprise all shortlisted entrants along with a select group of international advertisers.

As well as receiving a prestigious trophy, the victors will also receive recognition of their success through announcements listing all the winners being published across €500,000-worth of international media space within all the World Media Group brands.

 

 

 

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