Shaken & Stirred - Influential Brand Profiling and Positioning

The real players who own the ‘artisan’ products you thought were ‘homespun’

Products which look ‘homespun’ but are actually owned by big companies.

The documentary Supershoppers, which aired on Channel 4 on Monday night, told viewers: ‘There are lots of products that dress as David, but are actually produced by Goliath. Companies have twigged that well-meaning shoppers will pay a lot more if they believe they are buying homespun, trusted goods.’


1. Teapigs – owned by TATA, which also makes Tetley. 2. Rachel’s Organic yoghurt – bought by Nestle in 2010 (Lactalis Nestlé)   3. Dorset Cereals – bought by Associated British Foods plc.   4. Steve’s Leaves – owned by Vitacress, Europe’s largest packed salad company  5. Three Sixty coffee – owned by UCC Coffee, which also makes coffee for McDonalds.