Shaken & Stirred - Influential Brand Profiling and Positioning

Mobile location technology – Blismedia experienced an incredible year in 2015, with successful expansion into Dubai, Germany, Hong Kong and New Zealand

Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis .. Active in 37 markets with eight offices across the globe, year-on-year revenue growth of over 90 percent

Blismedia, the market leader in mobile location technology, experienced an incredible year in 2015, with successful expansion  into four new markets: Dubai, Germany, Hong Kong and New Zealand, while aggressive growth in existing regions doubled the company’s headcount to over 100.

Blis Undertakes Significant Global Expansion

Against a backdrop of layoffs in the MarTech space, Blis showed strong year-on-year top line revenue growth of more than 90 percent, and cemented its position in existing and new territories with a wide mix of cutting- edge products, effective brand campaigns, and awards for innovation and industry expertise. Working with some of the world’s largest media agencies and brands, Blis innovatively uses location to drive consumer engagement with digital advertising.

Using its unique, patented technology, Blis provides the most accurate location data, coupled with contextualised, high quality and precise behavioural analysis, resulting in optimised campaigns.

The Blis team has built an incredible global platform that’s active across 37 markets from eight offices: London, Singapore, Hong Kong, Sydney, Auckland, Melbourne, Dubai and Dusseldorf.

Such growth means that the Blis Platform now analyses anonymous data from over 1.2 billion unique devices generating and storing 1.5 billion new location events every day.  This data is matched to more than 1.2 million Location Types and Places of Interest (e.g. airport lounges, sports stadia, shopping malls) which, combined with additional data such as time of day, age, gender, content and other demographic and social data, creates targeted audiences for client campaigns across the globe.

2015 also saw the Blis business strengthen its leadership team with the appointment of AdTech industry veterans: Ben Tatton-Brown, as CMO, Andrew Darling, Marketing Director, Regina Goh, MD Asia, Richard Andrew, MD Hong Kong, Puja Pannum, MD Middle East, Rupert Pay, Vice-President, APAC, and Attila Mermer, MD, Germany.

In addition, 20 senior sales executives were hired in UK, Australia, New Zealand and Dubai to service a growing international client base.

2016 is set to be an even stronger year with further expansion plans and the introduction of new products and services.

“It’s been a year of rapid expansion and recognition for the company”, says Blis’ President, Harry Dewhirst. “Building such momentum puts us in a strong position to grow further. We need to be at the forefront of any major industry shifts and our technology and industry-leading position gives us the edge to do so.

As we look ahead to the remainder of 2016, we’re excited to build on our successes of the previous year, with innovation, growth and partnerships on course to drive Blis forward in 2016. ”

Paul Thompson, Vice-President, EMEA for Blis, adds: “We’ve had a fantastic past year, building the platform out and scaling it globally. I’m looking forward to the next exciting period of growth as we expand even further into the EMEA region and beyond.”

Other 2015 Blis highlights included:

  • In recognition of the progress made by the business, Blismedia was ranked the highest adtech company in The Sunday Times Hiscox Tech Track 100 in September 2015
  • Blis’ Senior Data Engineer, Elisabetta Alfonsonetti, won Rising Star of the Year in the Brand Republic Digital Awards
  • Global Product Manager, Amy Fox, was named in The Drum’s 50 Women under 30 in adtech 2015
  • Blis mobile consumer survey and white paper finds Location has positive influence on how consumers engage with digital advertising

For more “Blis Moments” from 2015, visit the Blis Newsroom and click here for an infographic