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Shaken & Stirred - Influential Brand Profiling and Positioning

Laughter Spot : “Sure is dark in here”

A man and a woman are having sex, when her husband comes home early. “Quick, hide!” she says, so the man grabs his clothes and jumps into the closet. The man hears the hushed voice of a young boy.

“Sure is dark in here.”  “Indeed it is,” the man responds. “I have a baseball,” says the boy.

“That’s nice,” he says.

“I’ll sell it to you for $50.”

“$50? That’s a little steep for a baseball, son.”

“Well, my dad has a shotgun. Wanna see that?”

“Tell you what, you have yourself a deal,” says the man, and he pays the kid $50.

A week later, the man and the woman are having sex, when once again the woman’s husband comes home early. Grabbing his clothes, the man jumps into the closet.

“Sure is dark in here,” says the boy.

“Oh, it’s you again.”

“I have a baseball glove.”

“Alright, how much do you want for it?”

“$700.”

“$700? That’s absurd!”

“Well, my dad has a shotgun. Would you rather see that?”

“Alright, alright, $700,” so he pays the kid.

That Sunday, the father says to his son, “Go get your mitt, let’s throw the ball around.”

The boy says, “I can’t, Dad. I sold my ball and glove.”

“For how much?” he asks.

“$750.”

“$750? Son, it’s wrong to rip off your friends. I’m taking you to church for confession.”

They drive to church and the boy kneels in the confession booth.

“Sure is dark in here,” he says.

The priest says, “Don’t start that s**t again.”

Graphics by Shutterstock