Shaken & Stirred - Influential Brand Profiling and Positioning

Time out partners with Nescafé for “seen before sunrise project”

Time Out Group, the trusted global brand for inspiring and enabling people to make the best of their city, today unveiled its Seen Before Sunrise campaign for Nescafé Azera Coffee to Go, a new premium barista style instant coffee.

The Seen Before Sunrise Project features inspiring content that encourages busy Londoners to embrace their passions and explore their city before sunrise. Time Out secured exclusive access to 8 different London locations including The Shard, Heron Tower and the Olympic Park in Stratford as well as air traffic control clearance to film an epic short of a beautiful London sunrises captured by a DJI Inspire Pro Drone.

This is supported by a behind-the-scenes film following the production team of Aerial Cinematography Company Black Bee Films as they plan and film the aerial shoot –enabled by the on the go virtues of Nescafé  Azera.

See the film here

The campaign content, in print in Time Out London and online features inspiring things to do to make the most of the city as it’s waking up. These include the cities most breathtaking sunrise photo spots as selected by Time Out in-house photographer Rob Greig, the best early morning markets and a host of health and fitness activities for early risers.

“There is something magical about London before sunrise; there is a sense of anticipation that changes the dynamic in the city, said Time Out Creative Director Adam Harris. “For this campaign we wanted to capture the city as it wakes in a way that had never been done before. To demonstrate that there is a world of possibility to be had before the sun comes up. We want to encourage Londoners to embrace their passions to get the most out of this beautiful city and Nescafé Azera Coffee to Go is the facilitator of this.

“We’re incredibly excited to be working in partnership with Time Out on this project. Time Out has a wonderful way of inspiring its audience to discover and engage with all things new, so for us it was the perfect fit to help us launch our new Nescafé Azera Coffee to Go cups.” Laura Muirhead, Nescafé Azera Brand Manager