Shaken & Stirred - Influential Brand Profiling and Positioning

Amazon is gearing up to use Jeremy Clarkson as the spearhead of their attack on the pay-TV market.

Jeremy Clarkson
Amazon has bet heavily the former Top Gear team will boost its streaming business by Christopher Williams,

Amazon is in talks with British broadcasters to add their channel brands and programmes to its streaming service, as it gears up to use Jeremy Clarkson as the spearhead of an attack on the pay-TV market.

The giant is attempting to adapt its American Streaming Partners Programme to the UK media market and make its Prime Instant Video service and Fire TV set-top box hardware into a more credible alternative to Sky and Virgin Media, and give it an edge over Netflix.

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