TheMarketingblog

Shaken & Stirred - Influential Brand Profiling and Positioning

BBC Good Food magazine unveils its first major relaunch in 25 years

BBC Good Food, @bbcgoodfood the UK’s number 1 food media brand, today announces the relaunch of its print title, BBC Good Food Magazine – the biggest in its 25 year history and the first significant change to the title under new Brand Editorial Director Christine Hayes and Editor, Gillian Carter.

The re-launch of BBC Good Food Magazine, on newsstands from 28 April, follows an extensive period of research and development focusing on delivering to all aspects of contemporary food culture. The result is a complete reworking of the magazine’s content, giving greater appeal amongst UK’s food loving audience and allowing existing readers to deepen their engagement with the magazine.

Key changes include:

New Content

Reflecting the vibrant food scene in Britain and beyond: food trends, restaurants, travel, food issues and engaging features such as What kind of modern foodie are you? Could you spend less and eat better?

Plus: over 70 of the magazine’s new triple-tested recipes in each issue.

New Talent

BBC chefs Tom Kerridge and John Torode are new regulars, joining rising star Rosie Birkett and renowned journalists Marina O’ Loughlin, Emma Freud, Joanna Blythman and Victoria Moore. Each issue includes guest chefs, including big hitters like Jamie and Nigella, and a celebrity or two – this month Bear Grylls shares his food memories in My life on a plate

New Look

More pages, bigger format, plus the sharpest photography and confident, contemporary design give BBC Good Food the competitive edge on newsstands, cementing its number one status.

BBC Good Food Brand Editorial Director, Christine Hayes, says: “BBC Good Food Magazine is a key platform in the BBC Good Food brand. Every month we reach millions of people passionate about food. They told us they love and trust the recipes in our magazine but we could give them even more inspiration on how to spend their leisure time out of home, as well more on health and food trends.

The magazine re-launch is in line with our strategy to strengthen our position as Britain’s most powerful food media brand and grow our audience of passionate foodies. For more than 25 years we’ve been known for our trusted recipes and cookery skills – now we’re bringing the same excellence to all areas of foodie interest.”

BBC Good Food Publishing Director, Simon Carrington, adds: “It’s vitally important that BBC Good Food continues to push things forward and innovate, and this re-launch does exactly that, creating a more dynamic, modern magazine to ensure a superior user experience. Christine, Gillian and the editorial team have done an incredible job of re-working the magazine from top to toe and with the new, vibrant aesthetic, comes a raft of new opportunities for our advertisers and partners.

BBC Good Food is Britain’s most powerful food media brand with the website reaching 20million unique users a month, and this redesign reasserts that with every new development.”

The new BBC Good Food Magazine goes on sale nationally now, priced at £4.25 and will be supported by an extensive digital, social and print marketing campaign.