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Shaken & Stirred - Influential Brand Profiling and Positioning

Jeep first to use new “Edge” mobile ad format – InSkin Media

Format promotes positive user experience and addresses ad blocking

First campaign achieves 95% viewability rate and 43 second average in-view time

Jeep is the first advertiser to take advantage of a new ad format, developed specifically for smartphones, to overcome the challenges of engaging mobile web audiences, overcoming ad blocking and monetising mobile web content.

http://www.inskinmedia.com/

The format, called “PageSkin Edge”, was created by ad tech company InSkin Media

, initially to provide a non-intrusive branding format for the mobile web on Tablet devices. InSkin has now further developed the format specifically for Smartphones. It wraps around the top and right-hand sides of webpage content – as the viewer scrolls through the content, the right-hand side element, with branding and calls to action, scrolls the page as well, and remains in view.

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