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Shaken & Stirred - Influential Brand Profiling and Positioning

Spreckley launches integrated marketing campaign for British telco startup

Spreckley will launch TelcoSwitch’s open standards hosted telephony platform to the UK market, with a campaign targeting the UK IT and telecoms channel.

An integrated content marketing programme will underpin this across digital, social media, events and traditional trade media relations.

TelcoSwitch’s suite of Unified Communications (UC) products, comprising CallSwitch, SimSwitch, NetSwitch and SipSwitch, are available exclusively through its rapidly growing partner network. Already adding up to three new partners to its roster each week since commencing trading in late 2015, TelcoSwitch is embarking on an aggressive recruitment campaign, supported by Spreckley’s extensive experience working with B2B technology, cloud and telecoms companies.

With a team of three led by Account Director at Spreckley, Nick Bird, The content marketing strategy will target like-minded resellers – particularly those working with SMEs, enterprises and government – with exclusive new content, leaning on thought leadership and education about key market issues. including.

With a combined experience of over 20 years in telecoms, the founding team at TelcoSwitch believes it has something that will challenge the existing views of Unified Communications (UC) within the channel. Russell Lux, CEO at TelcoSwitch commented:

“Commercial telecoms as a market in the UK is growing, and we are seeing this first hand with the huge interest from resellers looking to take on cloud-based telephony for their customers. But the market has until recently been dominated by static propositions and resellers are looking for viable alternatives to players like Gamma.

“We have very ambitious growth targets and we are more likely to achieve this by having a rounded offering supported by an experienced marketing team. Having previously worked with Spreckley, I have complete confidence in their ability to deliver, particularly in creating engaging content that will attract new partners to our business and be a part of our rapid growth,” he said.

Richard Merrin, Managing Director of Spreckley added: “Working with a brand new company certainly has its challenges but the returns are far greater; being able to say you were there and a significant cog in the wheel during rapid growth is extremely rewarding.

TelcoSwitch’s go-to-market approach enables it to hit the IT and telecoms channel in a major way, and today this campaign will be even stronger when backed with a creative marcoms campaign. We look forward to a fast-paced launch with TelcoSwitch, and a resilient future in shaking up the telecoms market!”