KoganPage write .. In a couple of weeks, on 28th April, we’ll be releasing a new book by Andy Bryant and Charlie Mawer, the Managing and Creative Directors respectively of the creative agency Red Bee.
Between them they’ve been responsible for the recent BBC Three and CBBC brand refreshes, promotion for shows such as Luther, Sherlock and the return of Doctor Who, and the launch of channels such as Dave and DreamWorks Television.
About the Book: The TV Brand Builders: How to Win Audiences and Influence Viewers. Published 28 April 2016. £19.99/$29.95. ISBN 9780749476687
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Practical advice and strategic insight is blended with insightful stories from the ratings front line.
The book features exclusive interviews with 50 leading industry experts from 8 countries, giving genuinely interesting and valuable insight into the seismic shifts at Brands such as the BBC, Channel 4, Netflix, NBCUniversal, Fox, and Sky.
Providing advanced praise for the book Jeremy Darroch, CEO of Sky plc, said ‘The TV Brand Builders is an outstanding and in-depth examination of the craft of television marketing, full of insight, perspective and anecdotes into what really works and why. It is sure to become a must-read for all those wanting to understand what’s important in today’s rapidly evolving TV landscape.’
While Wayne Garvie, Chief Creative Officer, International Production, Sony Pictures Television, said that ‘rich in anecdote, example and insight, this is an encyclopedic survey of the crucial role marketing plays in great content finding audiences. It is an essential handbook for anyone looking to build content brands in a transmedia age.’
Andy and Charlie are two of the best people in the industry – Red Bee has just been awarded the PromaxBDA Out-of-House Agency of the Year for the fifth year running.