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UK Ecommerce Personalisation Software wins European IT & Software Excellence Award for ‘SaaS Solution of the Year’.

Ecommerce personalisation software solution, PureClarity has been announced as ‘SaaS Solution of the Year’ at the 2016 European IT & Software Excellence Awards.

The award was presented by comedian, Patrick Kielty at the glamorous ceremony held at the London Lancaster Hotel on 15th April. PureClarity’s Chief Executive, Dr Paul M. Gibson, Sales & Marketing Director, Paul Doherty, and Group Marketing Manager, Annabel Paton celebrated alongside finalists from over 86 companies from 21 European countries.

The solution that earned the esteemed award is PureClarity’s SaaS Personalised Search product. The innovative search solution uses a specially designed Artificial Intelligence (AI) Engine, Hybrid Algorithms and advanced data gathering to present the most relevant results to website visitors as they use the search function. Clients using the product have benefitted from an increase in online conversions, increase in average order value and increase in purchase frequency thus boosting revenues and maximising value from website traffic.

John Garratt, Editor of IT Europa, who heads the judges’ panel said: “This year has seen more entries than ever.

The result is the best-ever advertisement for the capabilities of European IT, and we could not help but be impressed by the skills on display and the effort that has gone into effective IT delivery.”

The SaaS Solution of the Year award category is designed to recognise the independent software vendor who has most successfully adopted the SaaS model. PureClarity’s SaaS solution leverages the cloud-based Amazon Web Services to offer clients vast business benefits including a centrally managed, scalable infrastructure, powerful enough to absorb and analyse huge amounts of data in a highly secure environment.

Further business benefits noted in PureClarity’s award entry include the speed of implementation and integration, with the added benefit of seamless future upgrades without the need for specialist services.

PureClarity Chief Executive, Paid Gibson, said: “It is an honour for PureClarity to be recognised as the leader in SaaS amongst so many pioneering European software businesses.

PureClarity’s Personalised Search product has undergone many months of research and development to ensure it sits at the forefront of its marketplace. Winning this award is a real achievement and testament to the hard work undertaken by the whole PureClarity team.

“Our thanks go to the award judges, to IT Europa for hosting such a fantastic event and our wonderful clients for their continued support.”