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“Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets of three European cities” .. Hotcow special article

by on April 8, 2016 in Business, Digital Marketing, Entertainment, Events & Awards, Latest News, Lead Article, News you can use, Nuggets, PR, Retail, Rock 'n Roll, TV, Videos

The Champions League anthem has become one of football’s most iconic pieces of music. It sends shivers down the spine of players and fans alike, before Europe’s finest do battle.
To celebrate its official partnership with the UEFA Champions League, Walkers Crisps recently unleashed a ‘Choir of Champions’ on the streets of three European cities, to get fans #GameReady for the defining stages of the competition.

In a very clever and feel-good guerrilla marketing stunt, a series of impromptu renditions of the classic tune were performed on buses, streets, and city squares, by the Choir of Champions – who were out in full force in Madrid, Munich and London.

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