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Basic SEO tips to get you started

“SEO” means finding ways to increase your site’s appearance in web visitors’ search results. This generally means more traffic to your site. Intense search engine optimisation can involve complex site reconstructing with an SEO Sydney firm, but there are certain simple steps which you can take by yourself to increase your search engine ranking.

Here are some basic SEO tips to get you started:

1. Your website is like a big cake: Paid search, your links and social media acts like icing and you content, information architecture and infrastructure act as a sugar, which makes the cake. Without it, your website is tasteless, and will be thrown in the trash in no time.

2. What search engines are looking for: Search engines look to do their jobs in as best ways as possible, by referring users to content and websites that are most relevant to what the users are looking for.

  • Content: It is determined by the text on the page, the theme that is being given, and the descriptions and their titles that are given.
  • Performance: It is based on how quickly your site loads and works properly.
  • search engines: How does the site look? Is it looking safe and is it easy to navigate?

3. What search engines are not looking for: Search engines have only a certain amount of data storage space, so if you’re using shady tactics or trying to trick them, most probably you will be hurting yourself only. Search engines don’t want:

  • Keyword Stuffing: The overuse of keywords on your pages.
  • Purchased Links: When it comes to SEO, buying links are not going to get you anywhere.
  • Poor User Experience: Don’t make it difficult for readers to move around your website. If your web page has too many ads, it will be difficult for people to find the content which they are looking for.

4. Optimize for Multi-channels: Keyword strategy is important to implement on-site, and it must also extend to off-site platforms. You must website should have multi-channel optimisation such as:

  • Facebook
  • LinkedIn
  • Twitter
  • Email

6. Focus on your Meta Data as well: The content on your websites must have title tags and Meta descriptions. Meta keywords are ignored by most of the search engines nowadays, but if you are using them, make sure that it talks specifically to that page and it is formatted correctly as well. It must also be unique, along with speaking to the specific page. Do not use duplicate meta descriptions from page to page.

You have to keep SEO in the forefront of your mind, with following the best practices. Skipping the basics of SEO will make your site’s foundation a mess. It will prevent you from fully maximizing the revenue opportunities as well. Basic search engine optimisation is fundamental and essential.

SEO will help you to position your website properly, so that it can be reached by people easily and also it will play a big role at the most critical points in the buying process. Do not skip the basics of SEO.