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Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane

by on May 23, 2016 in Advertising, Business, Digital Marketing, FaceBook, Latest News, Lead Article, Media, Online Advertising, Rock 'n Roll, Social Media, Twitter

Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays.

Created by creative and digital agency Catch, #CatsOnAPlane sees a team of furry testers try out Thomas Cook Airlines newly refurbished fleet in a bid to highlight the quality of the airline’s newly refurbished fleet.

The animals were used to test the interiors of both Thomas Cook Airlines’ planes and those from sister airline, Condor, playing on the perception of them being creatures of comfort.

The campaign will include a number of short videos featuring a variety of feline characters, including Zinny (picture) and be activated across Twitter, Facebook and Instagram.

To ensure no cats came to harm on the shoot, vet Aniket Sardana was onsite for the full duration of filming.

Speaking of the campaign, Senior Group Marketing Manager at Thomas Cook Airlines, Tom Morey said: “No-one can assess comfort like a cat. They’re the hardest customers to please, which is why we wanted to test our new interiors with the best. And the results left the cautious kitties feline great.”

Discussing the launch, Catch’s Creative Director, Sam Chatwin added: “Cats are the undisputed champions of the internet. They’re fussy, demanding and know exactly what they want. What better way to put the airline’s service to the test. We love working with the team at Thomas Cook Airlines, they’re fearless and you can’t ask for more than that in a client.”

To view the campaign, visit the Thomas Cook Airlines YouTube channel or Facebook.


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