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Leeds Beckett University re-appoints Delete as its digital partner

by on May 25, 2016 in Business, Digital Marketing, Latest News, Lead Article, News you can use, Nuggets

Leeds Beckett University has re-appointed digital agency Delete to develop its wider digital offering following the transformation of the main University website and online prospectus.

The contract, which has been extended for a minimum of two years, will see both parties working together to develop the user experience for prospective, current and past students with a focus on delivering personalised and relevant experiences across all digital touchpoints.

The agreement, which extends Delete’s four year relationship with Leeds Beckett, will also see the digital agency support the University’s in-house digital team, overseeing the transition of all University microsites to the Sitecore customer experience platform.

James Carrington, Chief Technology Officer, Delete said: “Working with Leeds Beckett over the last four years has involved implementing a strategy centred on providing a best in class user experience powered by Sitecore’s experience platform.

“The next phase of work will involve the integration of more communication and customer touch points into Sitecore, enabling us to better predict customer needs, provide more valuable and rewarding experiences, and ultimately continue to deliver return on investment for the University.”

Deborah Green, Director of Corporate Marketing and Communications, Leeds Beckett University added: “Working in partnership with Delete, we have created a website which delivers engaging content seamlessly cross-platform without degrading the user experience. We use context as well as content to deliver a personalised experience. We are proud of the customer-centric digital experience we have created and we look forward to working with Delete on the next exciting stage of our digital strategy.”

The Leeds Becket website was awared ‘Gold’ in the annual Heist awards in 2015 for Best University Website.

 

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