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Luxos, The Luxury Publication For The World’s Affluent Travellers, To Extend Its Global Reach To A Growing Online Market

by on May 12, 2016 in Search Marketing, Uncategorized

Publisher to partner with Vertical Leap for content marketing, SEO and social media PR

Luxos Media, the luxury news outlet that brings daily news, city guides and information to the world’s high-net-worth travellers, is using digital marketing to extend its audience reach.

As the luxury market continues to consume more of its content across mobile and desktop platforms, the publisher has partnered with Vertical Leap to deliver a global SEO and content marketing campaign across Europe, US and India. It will roll out alongside a social media PR strategy as the magazine further engages with its expanding audience.

Vincent K. Murphy, Luxos Media’s CEO and publisher, said: “ We have been at the forefront of global luxury news since 2001 and are committed to developing our digital media activities. As our audience consumes and shares more of our content online, through desktops, tablets and mobiles, content marketing and SEO will help extend our reach to existing and new global markets. This will support business growth, while social media PR will enable us to connect and engage with our audience and explore new opportunities.”

Vertical Leap’s diagnostic analytics platform, Apollo Insights, will guide the team in creating the right content for the web pages and social outreach, providing actionable insight in real time throughout the campaign.

Matt Hopkins, Managing Director Vertical Leap, said “Luxos Media provides global luxury news, covering the exciting world of travel as well as fashion, food and culture. Our content marketing experts will be working closely with the team at Luxos to create material that fits the magazine’s ethos and captivates its demanding online audience, while SEO will drive traffic to the website. Our Social media PR team will be able to provide real-time actionable insights as we monitor the impact of the publication across social media channels.”

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