Shaken & Stirred - Influential Brand Profiling and Positioning

Watch : “Proud Sponsor of Moms” from P&G by Wieden + Kennedy

Procter & Gamble TV Spot, ‘Thank You, Mom – Strong: Rio 2016  Olympic Games’

Olympic athletes from around the world recall when their mothers helped them through the scary moments in life. No tornado, car accident, or group of bullies can stop a strong mom.

These women stood up to the turbulence of life and believed in their children, no matter what. As the athletes take to the track, court, floor and pool at the 2016 Summer Olympics, they know that their success is all thanks to Mom.