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Volvic Juiced launches it’s biggest ever £1.8m marketing campaign #smallvictories

Volvic Juiced launches it’s biggest ever £1.8m marketing campaign #smallvictories alongside a NEW Tropical variant

Volvic Juiced, the UK’s no.1 juicy water brand, is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign launches on May 9th and will run throughout the summer months.

The campaign celebrates the small victories in everyday life, like that unbeatable feeling you get when you conquer a flat pack or the pure joy of nabbing the last parking space at the supermarket. These universal, everyday moments will be bought to life via a complete 360 activation including E4 sponsorship, outdoor, in-store POS, limited edition 50cl packs and a heavy weight social media campaign.

The E4 sponsorship is part of Volvic’s year long partnership with Channel 4, sponsoring “Unstoppable Moments on 4”. The E4 programming strand will run across shows, such as The Inbetweeners and Two Broke Girls, that embody Volvic Juiced’s brand personality and give the brand year around presence on TV.

Tom Hickton, Volvic Marketing Manager said: ‘Volvic Juiced is all about enjoying the brighter side of life & having a positive outlook. This campaign really brings this to life in a way that everyone can identify with.’

Juiced Tropical is a delicious combination of Mango & Passionfruit fruit juice and refreshing Volvic natural mineral water. Juiced Tropical 500ml launched in April this year and is now in available nationwide. To drive awareness and trial of this great new flavour, Volvic are giving consumers the opportunity to try a free sample via a digital voucher linked to the outdoor posters for two weeks from Monday 9th May.

Volvic will also be touring the nation for eight weeks across July & August with an unstoppable team of brand ambassadors to hand out over 500,000 samples of our new flavours from Juiced and Touch of Fruit*. Consumers will also receive a coupon with their sample to drive repeat purchase in store. The disruptive, engaging sampling experience will inspire the nation to make the most of their day, as well as showcasing the great range of products available from Volvic.

*new flavours and innovation for 2016 include: Juiced Tropical 50cl, Touch of Fruit Sugar Free Orange, Touch of Fruit Sparkling Strawberry & Raspberry 500ml and Touch of Fruit Sparkling Lemon & Lime 500ml.