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Arena Media forges Domino’s and LADbible partnership for Euros Fans

by on June 13, 2016 in Lead Article, Lead story, News you can use

Arena Media forges Domino’s and LADbible partnership for Euros Fans

Arena Media has forged a content partnership with Domino’s and The LADbible to join the living rooms of football fans across the nation in a ‘Gogglebox’ style with a series of films as they watch the UEFA Euros 2016.

Launching on Saturday, 11th June as the first match kicks off, the series of five shorts will feature fans watching the Euros and sharing in their reactions to the action as we follow the journey of the footballing home nations. Content focuses on the viewers as they support their teams from the comfort of their living room.Influencers and celebrities such as Wretch 32 will also be watching the Euros matches unfold and LADBible viewers can share in their reactions from around the country.

The videos can be viewed exclusively on The LADbible channels and will allow fans to relive their own viewing experience or live the game vicariously.

Simon Wallis, Sales & Marketing Director, Domino’s said: “Watching the Euros at home while enjoying a slice of Domino’s is the perfect scenario for football fans. The whole country’s going to be hooked. Domino’s and LADbible have found the perfect way for fans to enjoy this fantastic tournament.”

Elliot Parkus, Managing Partner Arena Media added: “Over the past few years we’ve worked with both production companies and influencers to create fun content for Domino’s consumers to enjoy. LADbible’s massive reach is testament to their understanding of exactly what audiences want to watch, and we’re excited to be working with them on this partnership.”

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