Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed
by Will Corry
on June 29, 2016
in Digital Marketing, Ecommerce, Email Marketing, FaceBook, Google, iPhone, Lead Article, LinkedIn, Metrics, Mobile, Mobile Marketing, Mobile/Tablet, Online Advertising, Online Video, Retail, Retail News, Search Marketing, Social Media, Tech, Websites
- Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
- Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want – without interrupting.
- But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.
What’s in this eBook?
- Why and how to map financial goals to lead gen targets when planning Inbound campaigns
- Why data-backed persona development is crucial to Inbound campaign success
- How to increase lead quality and SEO by planning campaigns around content hubs
- How to map persona-relevant content to each Buyer’s Journey stage
- How to plan and structure an Inbound content calendar for success
- How to design a digital channel promotion strategy to support an Inbound marketing campaign
- What to consider to develop effective lead nurture workflow campaigns
- Best practice considerations for developing paid ad campaigns
Tags: B2B, B2B Marketing Directors, digital channel promotion strategy, Inbound Marketing, Interruptive marketing, lead gen targets, promotion strategy
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