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Shaken & Stirred - Influential Brand Profiling and Positioning

Fact : Interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed

A Step by Step Guide to Planning an Effective Inbound Marketing Strategy

  • Today, traditional interruptive marketing is being increasingly ignored by B2B consumers, so Marketing Directors must adapt their strategies if they are to succeed.
  • Inbound Marketing works to earn relevant visibility by helping target buyers learn more about the solutions they want – without interrupting.
  • But before an Inbound campaign can begin, considered planning is required to ensure performance, the best lead quality possible and definite ROI.

What’s in this eBook?

  • Why and how to map financial goals to lead gen targets when planning Inbound campaigns
  • Why data-backed persona development is crucial to   Inbound  campaign success
  • How to increase lead quality and SEO by planning campaigns around content hubs
  • How to map persona-relevant content to each Buyer’s Journey stage
  • How to plan and structure an Inbound content calendar for success
  • How to design a digital channel promotion strategy to support an Inbound marketing campaign
  • What to consider to develop effective lead nurture workflow campaigns
  • Best practice considerations for developing paid ad campaigns