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New research reveals Euro 2016 social video trends of TV advertisers

by on June 28, 2016 in FaceBook, Google, Lead Article, Lead story, News you can use, Nuggets, Social Media

New research reveals Euro 2016 social video trends of TV advertisers

Simon Bibby at Burst Insights writes ….

It contains findings on the TV advertising approaches taken by brands. You can find analysis and commentary on our latest blog post,  http://bit.ly/294vth5

YouTube remains the most adopted social video platform, Facebook is becoming the primary video hub for some brands –  21 out of the 25 brands have a strong football creative TV ad theme posted a version of their TV ad to YouTube. 8 brands posted more content to Facebook than on their YouTube accounts, suggesting Facebook’s drive into video is gathering pace.

Twitter is made for match days with short video posts – 75% of brands looked to Twitter to fulfil their short-form social video needs. It was the only platform to feature real time video posts. This gave Twitter the slight edge over Facebook in terms of content variation.

Only 1 in 5 brands posted videos to Instagram – Brands are continuing to think ‘big to small’ with their video assets, with only one brand (Beats by Dre) creating unique content to engage their Instagram followers.

Brands are ignoring the grassroots football appeal of Vine. Less than 1 in 10 brands (2 in total) creating football centric ad campaigns, chose to create content for Vine. This confirms brands are ignoring the popularity of football content on Vine and consumers short attention spans.

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