Shaken & Stirred - Influential Brand Profiling and Positioning

A cracking Christmas : Branding with a big bang by Simply Crackers

Crackers are a fun, interactive and rewarding way to showcase a brand and reward customers or staff, especially over the festive season.

Simply Crackers provide bespoke branded Christmas crackers and work with businesses across the UK and Europe. Perfect for promotions, events and parties, crackers can be made to a company’s own design and branding requirements and include any gift of their choice.

Christmas cracker gifts can include high quality chocolates, jewellery and pens. Crackers can also be designed to include the company’s own products such as money off coupons, vouchers, trial size products or branded gifts such as keyrings, USB and magnets.

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When it comes to size, bigger is better with Simply Crackers reporting a trend in companies ordering jumbo crackers measuring 60cm x 13cm. These supersize products can also contain supersize surprise gifts ranging from boxes of chocolates, items of clothing, alcohol, letters and multiple small items.

Spotify recently worked with Simply Crackers and ordered over 2000 jumbo crackers to send to marketing agencies across the UK and Europe (Germany, Italy, France & Spain), both current clients and prospective targets. These crackers included a branded beanie hat, touch screen gloves and a power bank.

Geine Pressendo, managing director of Simply Crackers, explains:

“I’ve noticed a real trend towards jumbo Christmas crackers containing high end gifts – quality chocolates and useful branded gifts such as notebooks and keyrings are proving particularly popular. These supersize products really deliver a supersize impact and a truly unique experience for the recipient, be they an employee, customer or client.

The joke

“One item that remains the same, however, is the joke – a Christmas cracker isn’t the same without it! I find that it always brings a smile to people’s faces and is a great way of connecting the recipient to the brand!”

Organisations can tailor the process at every step, working with Simply Crackers from design of artwork through to order details, gifts and the final delivery of crackers. All of the company’s crackers are handmade and manufactured in the UK. Clients include the BBC, Heineken, Marriott Hotels, Adecco, Cath Kidston, JUST EAT, Center Parcs, Spotify, Burberry, Carluccios, The Dorchester Hotel and Warwick Castle.

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