Shaken & Stirred - Influential Brand Profiling and Positioning

New wine ad : ‘Bring a McGuigan’ arrives on our screens in September

McGuigan Wines, the fourth-largest Australian wine brand in the UK, is gearing up for the launch of its new above-the-line campaign- ‘Bring a McGuigan’

The campaign encourages consumers to ‘Bring a McGuigan’ when faced with the challenge of choosing a wine, engaging them in a relatable way and breaking the traditional wine advertising mould. Featuring a suite of marketing activities, the campaign includes activations such as a TV ad, two key summer sampling events at Meatopia and On Blackheath, as well as a consumer competition which will be promoted at point of sale.

The TV advert, which has already been rolled out in Australia, will be hitting screens across the UK on September 12th, running across all Channel 4 and Sky Channels.

You can view the advert here.