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Nivea’s spot featuring pooping seagull may be the stupidest ad of 2016

by on July 11, 2016 in Advertising, Latest News, Lead Article, Lead story, News you can use, Videos

Nivea’s spot featuring pooping seagull may be the stupidest ad of 2016

It is definitely not a good thing when advertising legend Sir John Hegarty describes your spot as “the most stupid thing” the has even seen in his whole life.

That is exactly what happened to a recent Nivea ad, created by German and agency, Jung Von Matt/Elbe- this unfortunate and features a robotic seagull that poops sunscreen on children.

The ad also shows agency employees hiding in sand dunes to identify kids who are not sun – protected with a UV camera – these children then become the targets of the defecating seagull.

The creator of this ad certainly did not think that their spot is a joke, and even think that it may be worth an award –  they submitted it for the Cannes Lions earlier this month.

Watch the ad below – do you agree with Sir Hegarty about it being stupid?

click here

 

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