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Ocean launches 7th annual search for the world’s most creative digital out of home concepts

by on July 6, 2016 in Lead Article, Lead story, News you can use

Ocean launches 7th annual search for the world’s most creative digital out of home concepts

Ocean, the premium digital out of home (DOOH) media owner, has launched its 7th annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity.

For the seventh year running, Ocean is inviting submissions from brands, the creative community and agencies.

The competition is now open globally for the first time across EMEA and the Asian and American pan global markets.

Entrant have an opportunity to win a share of a £450,000 prize fund and a chance for their work to be showcased on Ocean’s iconic DOOH locations and networks in the UK, Hong Kong and New York.

There are two awards categories; for the best interactive DOOH concept and the best creative technique.  The finalists will go on to be judged by two panels of industry experts.

It is free to enter Ocean’s competition, which is open until August 26. The winners are announced at a prestigious awards ceremony at the IMAX in London on October 13.

Ocean CEO Tim Bleakley said: “Previous winning campaigns have generated global PR and  collected distinguished awards including Cannes Gold Lions  – the ultimate prize and an indicator of how much this competition defines the brilliant capability of DOOH.

“Ocean invests in this competition to draw a new wave of global creative talent to the table, constantly evolving the opportunities open to brands and ensuring that we market and implement every concept to the highest possible standard.

“In 2016, we are celebrating the seventh anniversary of a competition that has educated and helped deliver the success story of digital out of home so far. This has always been the ethos behind Ocean, to stimulate technical understanding and creative exploitation of the medium and with it, drive sector growth and brand count.”

Seven years of inspiring creativity in digital out of home

Ocean’s digital creative competition has created global success stories for visionary brands and agencies who have shown the world how DOOH is closely aligned with other progressive technologies in the screen world and fully integrated with new capabilities such as wifi and facial and vehicle recognition.

  • Gold Cannes Lions for Women’s Aid’s Look at Me and MicroLoan’s Pennies for Life campaigns
  • Top Shop and Twitter presented catwalk trends live as they happen from London Fashion Week
  • NHS Blood & Transplant used augmented reality to show the transformational power of life saving blood donations
  • A live broadcast from the Caribbean was powered six years ago, by British Airways
  • Powering a digital billboard using human energy and Pavegen technology to promote the Toyota Hybrid
  • Feeding pigs apples in a farm in Buckinghamshire, in real time, via your mobile phone from Westfield, London
  • Integrating EEG technology which reads brain waves allowing a game of Mind Pong, controlled by human thought, for The Brain Tumour Charity
  • In 2015, the two winning concepts generated a global PR reach of more than 134 million.
  • For more information click here

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